Knowledge Center
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32%
of U.S. households believe the economy will be worse by this same time next year (down from 34% in 4Q23)
48%
of U.S. households believe the economy will be better at this same time next year (up from 39% in 4Q23)
The global economy is forecast to grow solidly in 2025 despite trade uncertainty
Latest data suggests US economy headed for a soft landing
Down 15 points from 1Q20, 43% of U.S. households in 3Q20 say that they are cutting back on expenses due to the pandemic.
Full-time workers working from home due to COVID-19 cite household distractions and a less-than-ideal workspace among the difficulties they encounter.
Looking ahead to next year, consumers’ expectations are mixed – just over one-half expect the economy to be better than presently, but 28% foresee it worsening.
11%
of U.S. households state they have purchased a home office chair as a result of the pandemic
Seven in ten U.S. consumers are somewhat or very concerned that the economy will be affected long-term
16%
of U.S. households have started or completed home improvement projects as a result of the coronavirus breakout.
58%
of U.S. consumers agree that they plan to cut back on household expenditures for the next six months due to the pandemic.
Two-thirds of U.S. full-time workers have had to work from home due to social distancing orders - and one-half are finding it somewhat difficult to be productive.
75%
of U.S. consumers are expressing concern that the economy will be impacted long after the pandemic is over.
18%
of recent movers purchased a showerhead, while 13% bought in a new faucet and 9% a new toilet (Source: KeyStat Connect℠ ).
21%
of new first-time home owners plan a kitchen remodeling or redecorating project in the next 12 months, vs. only 13% of recent movers who are not first-time home owners (Source: KeyStat Connect℠ )
1/4%
of Gen X remodelers find inspiration in HGTV and other home shows, while 1/3 of WWII generation remodelers visit stores or showrooms (Source: KeyStat Connect℠ )
59%
of Millennial households report having an Amazon Prime membership, compared to just over two in five Baby Boomer households. (Source: KeyStat Connect℠ )
3x%
Almost three times as many first-time homeowners who moved into an existing house made a purchase at Home Depot in the past 12 months vs. those who moved into a newly constructed home (36% vs. 13%, respectively).
1/3%
(33%) of consumers who recently completed a home improvement project visited stores or showrooms for inspiration, while 23% watched HGTV or similar shows.
32%
of U.S. homeowners completed a home improvement project in the past three months (Source: KeyStat Connect℠ )
62%
of those who recently moved into a newly constructed home are likely to buy area rugs in the next 12 months, and 59% are in need of a new vacuum cleaner.
1%
While only 1% of homeowners overall bought solar panels in the last 12 months, 7% of those moving into a newly constructed home did so.
3 in 10%
Americans visited Macy’s (30%) or JCPenney (31%) during the last 12 months, while 26% shopped at Sears.
1/2%
Older Americans have the travel bug – 47% among the WWII generation took a vacation out of state in the last 12 months, and 23% traveled out of the country.
36%
Amazon is by far Americans’ most favorite place to shop, with 36% selecting it as their top choice, outperforming number two Walmart by a factor of 2.8 (13% say Walmart is their favorite place to shop)
42%
of those living in the West of the U.S. agree the economy is better than last year, the highest rate in the country – agreement ranges from 35% to 37% for the other regions in the country.
1/2%
(48%) of home owners did some sort of renovation or remodeling project on their home in the last 3 months.
43%
of U.S. consumers report using a smartphone to search for information when shopping in the last three months, up from 36% just six months ago.
16%
of U.S. households belonging to the WWII generation took a vacation outside of the United States in 2014.
1/3%
of Millennials moved during 2014, compared to only 19% of Gen Xers, 9% of Baby Boomers and 5% of the WWII generation.
10%
of Millennials had a baby or adopted a child in past 12 months, whereas 4% of Gen Xers and Baby Boomers had a child move out.
16%
of Millennials say Target is their favorite store to shop, compared to only 3% among the WWII generation.
31%
of furniture consumers say online research is most helpful among various resources
24%
of WWII generation Americans made a purchase at Ace Hardware in 2013 compared to 7% of Millennials and 11% of Gen Xers
Online furniture purchases in 2013: How IKEA measures up
7/10%
of Millennials used their smartphone or tablet to search for info while in a store (72%) in 4Q13 compared to 59% of Americans overall
16%
Tablet purchases increased in 2013 over the previous year
21%
of new movers purchased a full-size vacuum in 2013
52%
of Baby Boomers have purchased something from Amazon in the past 12 months
Home improvement stores Americans purchased at in 2013
16%
of binoculars purchased on Amazon.com are used for bird watching
2 to 1%
Millennials are twice as likely to have purchased a vacuum in 4Q13 compared to Baby Boomers
9%
of new movers purchase a new refrigerator when they move
2/3%
of new movers have purchased home décor products in 4Q13 compared to 43% of Americans overall
6%
increase in incidence in large home appliance purchases from 2012 to 2013
2x%
New movers are nearly twice as likely (18% compared to 9%) to have purchased a new mattress in 4Q13 as the general population overall
Who used a smartphone to search for info when shopping in 1Q14?
30%
of golf rangefinder purchases are made online compared to 21% of hunting rangefinder purchases